ReedPop and the ESA End E3 Partnership

ReedPop and the ESA End E3 Partnership

Though the future of E3 looks grim, the ESA is hoping to revitalize the show in the years to come.

A little more than a year into their partnership, the ESA has parted ways with event organizer ReedPop, the companies announced. The PAX organizer will no longer be involved in the planning of future E3 events, if any.

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In a report from, the decision to cut ties between the ESA and ReedPop was a “mutual decision.” “We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events,” said ESA president and CEO Stanley Pierre-Louis.

The ESA is reportedly “working on a complete reinvention” of E3, aiming for a new and improved show by 2025. “While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location,” said Pierre-Louis. “We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.”

According to today’s report, while the ESA has not cancelled E3 2024 outright, the industry event will not be held at its traditional venue, the Los Angeles Convention Center. Whether the show will be held in-person or online remains to be seen. Stay tuned to Guide Stash for more E3 news and updates.