Bill inadvertently fell into the world of video games in 2013, initially creating YouTube content for Prima Games, where he began writing on a full-time basis throughout 2014. In late 2014 he also joined USgamer, going full-time there as a Guides Editor in 2015. Throughout 2015 Bill developed a successful guides program focused on quality content and strong SEO. In July of 2016, Bill made the move to Greenlit Content as a Senior Editor, joining Shacknews as Managing Editor in August 2017, while simultaneously transitioning to the role of Editorial SEO Specialist for Greenlit Content. He still holds both positions today.