Bill inadvertently fell into the world of video games in 2013, initially creating YouTube content for Prima Games, where he began writing on a full-time basis throughout 2014. In late 2014 he also joined USgamer, going full-time there as a Guides Editor in 2015. Throughout 2015 Bill developed a successful guides program focused on quality content and strong SEO. In July of 2016, Bill made the move to Greenlit Content as a Senior Editor, joining Shacknews as Managing Editor in August 2017, while simultaneously transitioning to the role of Editorial SEO Specialist for Greenlit Content. He still holds both positions today.
The best clothing guide for The Long Dark includes high-level analysis that takes into account Weight-to-Warmth ratio, as well as provides a letter grade to each item to help players quickly choose the best option.